Photography
Photography adds humanity to our visual identity system and the work we do. The content of our photography should always support our messaging, only bringing in photos that are relevant in subject matter.
Photo library
A curated library of images has been selected and edited to align with our visual identity. When searching for new imagery, reference the guidance below, along with the current image library, to inform composition, color, lighting, etc. For access to photography contact brand@onetrust.com.
What makes a OneTrust photo
Strong brands rely on consistency. To ensure our photography is on-brand, use these stylistic traits as a filter when choosing images.
Graphic
Strong lines, unique angles and perspectives
Clear
Devoid of excessive details or clutter, easy to understand, room for the logo or messaging
Realistic
Relevant subject matter, natural light, authentic settings and expressions.
Note: When searching for images that include people, embrace all ethnicities, genders, abilities and ages.
Business photography
When paired with the right copy, images of everyday scenes can suggest broader concepts, e.g., stairs for growth. We use these images to communicate business, commerce, work and industry.
Path, growth
Connection, trust
Perspective
Scale, imagination, connection
Industry-specific photography
Our industry-specific style can be applied to target relevant partner industries—airlines, agriculture, energy and shipping, for example.
Best practices
Thoughtful cropping and reduction of clutter helps to provide focus.
01. Original
Cluttered, lacks singular focus
02. Crop
Focus on subjects and interactions
03. Edit
Clutter removed for better focus
Portrait photography
Used sparingly, portraits are reserved for highlighting individuals and their work—company profiles, internal headshots, and life at OneTrust. These should not accompany broad communications such as data sheets, emails or presentations. Compositions are clean and focused on the subject.
Note: When searching for images that include people, consider authentic diversity. Embrace all ethnicities, genders, abilities
Lighting
Warm with contrast
Expression
Authentic with a candid or direct gaze
Setting
Simple, clean
Watchouts
Some scenarios to avoid when using photography.
Don’t use imagery with inauthentic lighting
Don’t use imagery with talent that looks too posed or overly made-up.
Don’t use imagery that lacks clearspace.
Don’t use imagery that lacks singular focus, or a point of view.
Quick links
Know what you need? Here are some quick links to our most frequently needed assets.